This is a brilliant outdoor advertisement campaign launched by a matrimony portal, simplymarry.com, to popularize its firm. The campaign has taken a significant part of traditional Hindu marriage as tying the nuptial knot between the loose ends of the bride and groom attires is a ritual at every Hindu wedding. The advertisement campaign might have people to talk about it as it conveys a crucial message in a very simple but effective way.
The outdoor campaign was strategically placed on the streets leading to wedding venues, marriage halls or temples to draw immediate attention of people. However, the campaign is actually based on an extraordinary idea that helped the campaign to speak for itself in a self expressive manner. The campaign was created by Mudra DDB, Ahmdabad, India. The campaign was launched in Ahmedabad, India.
Via Ads of the World
