WFP Cero Hambre had launched this visually compact and thought provoking print advertisement campaign to create awareness among people. The campaign aims at drawing attention towards thousands of children that remain malnourished in the absence of healthy food. The advertisements are showing malnourished children against a backdrop displaying extent of poverty. The body of the children has been measured against the nutrition intake table and the total nutrition intake stands at zero.
The presentation of the campaign is not only visually compelling but it effectively draws attention towards a serious problem. The campaign was undertaken with a view to increase people’s participation and contribution. The photography and the art direction of the campaign is truly remarkable. The copy of the ad reads, ‘The only thing he should lack is hunger. Let’s make something, call 1-800 ALIMENTAME and be part of those who take action. Nutrition Facts 0 grams.’ The campaign was developed by Publicom Lowe, Honduras.
Via Ads of the World
