We thought that exposed tits and sensuously shaking backyards of women may help to sell a product, or at least to grab the attention of the viewers.We also know that this old unimaginative strategies, however, have a possibility of seriously damaging your brand image.
Well, news from Australia. A report suggests that using sensuality in advertising does not make much impact on Aussies, on the other hand, it bother them much. Australia’s advertising watchdogs presented this opinion.
Let the numbers do the talking for a while- 41 percent of complaints in 2009 included nudity and sensuality in advertising, where as it was 26 percent in 2008, says the Advertising Standards Bureau.
Well, brands can be more careful when they are about to test the age-old practice of sexvertising, at least in Australia.
Via: OneIndia
Image: sexist campaign for a non-sexist product (service).Read more…
