Trojan pig, Trojan cow and Trojan chicken. All of these contemporary variations of the Greek myth is presented in this print campaign for Alca-Luftal Antacid.
Well, we donât know when these things, when we are blissfully in deep sleep.
The campaign, developed by LewâLaraTBWA, Brazil advices- âWatch out for the unpleasant surprises. Alca-Luftal Antacid.â
The creative strategy adopted by the advertisers to communicate the message is admirable and it seems a relatively fresh idea. the most notable thing is that this very approach is fitting for this particular brand.
CREDITS
Advertising Agency: LewâLaraTBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Felipe Luchi, Luciano Lincoln, Manir Fadel
Art Director: Marcelo Rizerio
Copywriter: Marcos Almirante
Illustration: Gelmi
Graphic Production: Marcos Pedra
Art Buyer: Giuliano Springhetti, Alessandra Sarilho
Account Team: Fernanda Tedde, Francisco Coutinho, Gabriela Marino
Media Team: Fabio Urbanas, Cecilia Araujo, João Prospero
Planners: Daniel de Tomazo, Tatiana Tsukamoto, Michelle Rossetto
