This print advertisement was launched to promote Playground Outdoor Equipment Store. The campaign has been clearly created taking reference from nativity probably to depict the holiday season. The campaign apparently drawing resembles with nativity scene embedded with all the latest outdoor equipments. Comparing all three advertisements the execution of the last one appears to be the best.
The idea working behind the campaign cannot be held outstanding coupled with an average execution that has make thing a bit forced. However, the campaign has an outstanding work of photography. The copy of the advertisement is undoubtedly too long probably explaining equipments being carried in the scene. The campaign was created by Akestam Holst, Stockholm, Sweden.
Via Ads of the World
