This is a classical print advertisement campaign for Applied Arts magazine promoting their unparallel ability to notice the art what others cannot. The campaign aims to depict that the magazine giving an appropriate weight to the talents tries to make it known to public, which otherwise may go unnoticed. The advertisement campaign revolves around public places while highlighting one person from the crowd to depict how they pick the talent.
The basic idea of the ad is no doubt unique; however, the campaign is not explicit to a great extent. The photography of the campaign is of course magnificent that adds to the advantage of the campaign significantly. The copy of the ad reads, ‘Enter & get noticed’. The campaign is credited to bos, Toronto, Canada.
Via Ads of the World
