This is quite a perplexing advertisement campaign promoting Eno. The advertisement is showing monstrous stomach to represent gas in an exaggerated manner. Further, the campaign has shown suspended activities of persons probably depicting the gas can prevent them doing normal course as it makes them uncomfortable. In addition to it the captions uttered by the stomach gives impression that gas also make people really brainless.
The advertisement by using many layers makes it confusing as too many layers naturally trigger too many interpretations. The execution struggles to bring out a clear cut and effective presentation. The copy of the reads, ‘when you are full of gas’. The campaign was created by Grey Worldwide, Dubai, UAE.
Via Ads of the World
