This is an interesting print advertisement campaign launched by Papyrus papers to boast its paper quality. The campaign aims at focusing on its few premium brand quality papers with exceptional quality in a unique way. Papyrus is a large paper manufacturer in Europe. The firm operates in many divergent fields of the paper business, and this advertisement campaign concentrated on paper used in high-end magazines, brochures and collateral. Interestingly, the campaign decided to go for advertisement with a blank paper but printed on this high quality paper from Papyrus, named Magno Lux, Magno Star and Magno Satin.
The presentation of the campaign may appear confusing to many people as the product benefit is being highlighted but in a strange way. However, a closer scrutiny reveals that the advertisement has a clear cut and straight message while keeping people engaged in the blank aspect of the sheet. The campaign was developed by Private draft, Sweden.
Via: Ads of the World
