This commercial for Panasonic, developed by The Campaign Palace, demonstrates its waterproof capacity in a humorous way.
The commercial features a hiker in a remote mountain location who poses for his own photograph seeing another hiker across a stream. He asks him to take the photograph. Then, hiker 1 throws the camera towards hiker 2 who is standing on the other side of the stream. The camera is actually skimmed across the stream. But, as we know, this is Panasonic Lumix camera, which is water-proof. The humour goes up when hiker 2 tries to return the camera.
Credits
Agency: The Campaign Palace, Sydney
creative directors: Cameron Hoelter and Kelly Putter
agency producer: Meredyth Judd.
director: Matt Murphy via Goodoil Films
director of photography: Ian McCarroll
producer: Ben Scandrett-Smith
production designer: Ken Turner
Visual effects: Fin Design and Effects
Editor: Bernard Garry at The Editors
Via: inspiration room
