Rock progeny Georgia May Jagger , daughter of Mick Jagger and Jerry Hall, is all set endorse Hudson jeans. The Los Angeles-based denim brand is going to make an ad campaign featuring the 17-year-old Georgia May Jagger.
By hiring Georgia May Jagger, Hudson aims to depict the brand as the next iconic brand. David Lipman, the chairman of Lipman agency which handles the account, is the creative director of the campaign.
Jaggerâs boyfriend, musician Django James, is also appears in one of the campaign shots. It seems that by this move, Hudson is trying to ascertain the youthfulness of the brand.
Via: wwd
