If you are thinking that your web surfing would not in anyway reaveal your offline personal details, it is time to correct that notion. Actually, when you are online, you are also unknowingly reveal your offline habits.
What helps the companies to gather your information is a tiny piece of code called ‘cookie’ that is placed on a hard drive. With this, companies which are interested in your personal data can know your age group, social preferences etc.
By deleting cookies or setting your browsers not to accept cookies, you can avoid this tracking. But, most of the consumers are not aware of this and do not bother to block them.
With this data, companies can send you customized advertising, different versions of Web sites from other consumers and they even give you different discount offers while shopping.
Via: New York Times
