This advertisement campaign launched by British Department of Health came under fierce criticism by the people in Britain. The advertising watchdog has received as many as 60 complaints soon after being launched on January 1 this year. The campaign was criticized for being violent, sickening, distasteful, upsetting to children, distressing and intimidating. According to the reports the ASA has started investigating the anti-smoking campaign.
The campaign showing people with fish hooks in their mouths was released under the title, ‘get unhooked’. The campaign was created by Miles Calcraft Briginshaw Duffy.
While launching the campaign the public health minister, Caroline Flint said, ‘Many smokers will be considering stopping as part of their new year’s resolution. These adverts highlight the controlling message of tobacco. We know 70% of smokers would like to give up.’
Following are the television commercials of the campaign:
Via Hout Lust
