Mentos always comes up with a great idea to advertise itself. Therefore, continuing its habit, it has come up with a campaign making synthesis of ideas with the great thinkers and scientists of the world. Since the men are taken from the history pages, the campaign taking a soft approach created the advertisements on pages what appears to be quite old. The campaign is showing three great thinkers from the past, Newton, Einstein and Archimedes with his famous exclamation Eureka, Eureka.
While keeping the campaign extremely humorous, the campaign focuses on emphasizing the claim of Mentos that how it gives idea to people. The advertisement is quite compelling and people would be seeing it with keen interest. The copy of the ad reads, ‘Mentos. Helping people to get ideas’.
Via Twenty Four
