This print advertisement campaign was launched by Virgin Mobile in Belgium giving people to access to hook up to their services round the clock. The campaign shows people involved in their different activities and chores with their legs while sticking to their mobile phones probably doing SMS. The campaign is interesting however it has not been very compelling or engaging.
The campaign though able to convey its message across, but the idea working behind it cannot be held outstanding. Further, the photography of the campaign is making it less effective and presentable. However, the campaign has attempted to show people’s indulgence in their phones in an interesting and humorous way. The campaign is credited to Hemisphere Droit.
Via Ad-dict
