National Guard for Environment, Romania, had launched this print advertisement campaign to educate people regarding environmental protection. The campaign seems to have targeted mainly children in an effort to make them known about importance of environment protection. The advertisements are showing toys being hit to the ground by dirt thrown by people.
The campaign conveys that as dirt has no brains to what to do with toys similarly it does not know how to deal with environment. The campaign outlines that there is a persistent need to educate children as the first step towards conservation. The presentation of the campaign is not that impressive but it would be certainly appealing to children. The text of the campaign reads, ‘Dirt doesn’t know how to play. Ask your parents why.’
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