Stella Luna: Arrival of Autumn/Winter collection

Dr Prem Digital Healthcare Marketing

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Stella Luna has released this print advertisement campaign to mark the launch of its Autumn/Winter Collection. The campaign titled ‘Noble Ladies’. The campaign seems to be aiming at announcing the coming of new collection. The campaign probably in order to announce arrival of new collection has compared it with birth of child. However, the advertisement is struggling a bit in its depiction.

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The first ad of the campaign is somewhat convincing as it shows arrival of new collection which would help flying noble ladies to come on the ground. Whereas, in the second ad shows shoes are flying in the air while noble ladies are well grounded. The advertisement campaign was developed by Shu Shun-Ying.

Via 10 Ad

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