Sometimes, shock tactics are used in advertising to make the desired impact on the people. Most often, these shock tactics avert the readers or the target audience from the ad itself. Italy has released an ad which warns about the risks of alcohol consumption for women when they are pregnant. The ad says that alcohol consumption of a pregnant woman will also affect the baby in her womb.
But, the way the ad tells the message is shockingly unpleasant.
Indeed, truth is always truth. We should accept the hard realities and the message it tries to convey, for the sake of future generations. Here, the ad features a glass of cocktail in which a foetes lies in a curled up position.
The copy reads- Mama beve, bimbo beve(When Mum drinks, baby drinks too)
The advert is in response to findings by the Italian Institute of Health that 65 per cent of women in Italy consume alcohol during their pregnancy.
Well, the question is, should we consider this advertising strategy (not the message) as unfit, comparing to the endless positive possibilities it could have adopted? A mother, a real soon-to-be mother would not want to make any harm to her child, if she realize the serious impact of alcohol consumption. For this, the better option must be touching the emotional chord than resorting to shock tactics.
Via: Telegraph
