Yes, you heard it right. The campaign asks us to ââtake your relationship a step backwardsââ, not a step forward.
This campaign promoting the Tzabar Romantic Vacations for couples creatively conveys the message. The campaign is also spiced up with clever wit and intelligent humour. The creative approach accepts a fresh approach, abandoning the beaten track.
The campaign features one couple who are highly unromantic. We can see their contrasting activities which are disgusting, and their indifferent attitude to the other ones. Though slightly gross, the campaign provides us with good, clean humor and a subtle message.
Well, the beauty and fervor of romance fades away in time, and couples often become indifferent and act in nasty ways like we see in these ads. That is why the campaign urges us to take your relationship a step backwards, to a time when you were so romantic, with full of loveâ¦
CREDITS
Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Shani Gershi
Copywriters: Inbal Barak, Shani Gershi
Art Director: Shani Gershi
Account Manager: Dani Brande
Account Superviser: Sarit Sternhell
Agency Producers: Chaguy Eshel, Nurit Rimon
Photographer: Yaron Yitzhakov
Via: Ads of the world
