Well, campaign banking on the World Cup Football hype continues. Now, itâs the turn of The Guardian and The Observer in the UK . They are running a television and print advertising campaign to promote their World Cup guides, wall-charts, match day programmes,
The campaign pivots the striker who scored a goal with his bum (haha), and Guardian campaign centers around the hype created by that goal.
Guardian is also showing its strong web presence through its updates
Credits
Advertising agency: Wieden+Kennedy
Creative team: Ben Terrett, Rob Burleigh and David Stevens
Agency producer: Gill Oglethrope.
Animation: Peppermelon, Buenos Aires
Director/editor: Tomas Garcia
Via: Inspiration room
