I am not sure whether this kind of advertising initiatives which require much physical effort from human beings be appreciated in every country. But it happens in China, and I think that this is, forget other questions, clever, and is based on a well-thought out plan.
This advertising stunt has been arranged by LEO BURNETT SHANGHAI for Suporâs premium range of non-stick pans. A giant non-stick pan was created and in-line skaters dressed as prawns, pork, eggs, carrots and fish, was set up outside shopping malls in Shanghai China. Oh, that will be a sight.
Credits
Agency: LEO BURNETT SHANGHAI, CHINA
Executive Creative Director: Gordon Hughes / Amanda Yang
Creative Director: Forest Young
Copywriter: Amanda Yang / Donna Dong
Art Director: Gordon Hughes / Amanda Yang / Forest Young
Illustrator: Dicky Lui
Typographer: Lin Wei-jin / Handsome Wong
Designer: Sean Qu / Lin Wei-jin / Handsome Wong
Photographer: Eric Dang / Nicholas Siau
Via: Ads of the world
