Salvation Army, through its creatively touching ad campaign, presents some admirably surprising symbols as the answers to the question.
The print campaign, developed by WMcCann, São Paulo, will definitely bring you the idea and message without much delay. As we have said several times, we usually do not severely analyse charity ads, as it is the great message we should consider. But here, the great message is accompanied by a great, beautiful way of communication.
The ads symbolically represent the warmth of old clothes.
The copy reads- Old clothes still can warm many people. This winter, donate.
Donate.
CREDITS
Advertising Agency: WMcCann, São Paulo, Brazil
Creative Directors: Tales Bahu, Eric Sulzer
Art Director: Renato Zandoná
Copywriter: Rubens Marinelli
Photographer: Rafael Costa
Via: Ads of the world
