What are the factors that brought the evening news to its deathbed? This article on Beyond Madison Avenue says about some culprits behind the deteriorating state of the evening news. Well, there may be several factors. But, this article points out to quite an unbelievably unexpected culprit- advertising. More accurately, prescription-drug ads which distracts the young audience from watching evening news.
The ads that run during the evening news are unwatchable, the article says. They target people who are close to retirement. That will, as per the article, distract the young viewers.
Well, advertisers please note. Even if you are doing prescription-drugs ads, make it more sexy and spicy. Save the evening news!
