CPH Vision ad: struggles to be explicit, lacks clarity

Dr Prem Digital Healthcare Marketing

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scissorcross

This ad from CPH Vision dealing in Scandinavian design and street wear apparel is not that expressive. Taken on prima facie the ad actually struggles to convey their message clearly. However, bare bodies wrapped in simple spread is a nice idea to depict the simplicity of fashion but it could have been effective only when the treatment of the ad would have been coherent.

Dr Prem Web Design and Development

Therefore, the good ideas are represented in a wayward manner and in bits and pieces. The scissor depicting the cross too is a nice idea but not being compatible to the overall setting of the ad. The ad has been created by Giest, Denmark. The strap line of the ad reads, ‘For those obsessed with fashion’.

Via Ads of the World

Dr Prem Healthcare Social Media Marketing
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