Sony playstation ad: depicting addictive side of the game

Dr Prem Digital Healthcare Marketing

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The latest ad by Sony to promote its portable playstation is quite creative yet runs short on clarity. Cruising through sign language that too with the help of feet is certainly a nice idea depicted in the ad. However, when it comes to elaborate the concept one might dip into ambiguous speculations. What conclusion can be drawn from the ad is this playstation is too engrossing that while playing one does not have time to speak or deviate from the game and in this state, the only thing remains to communicate is the sign language with the help of the feet.

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The ad has been executed by Sil Malaysia, Kuala Lumpur.

Via Ads of the World

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