This is one intelligent ad that can attract quick attention of the people, but it has been seen so far that smokers are usually do not pay any heed to this kind of advertisement. However, the particular use of the ad is at its best. In a bid to invoke, a somewhat repulsive feeling towards smoking BTL Santiago, Chile brained to execute the idea of spreading cigarette on the streets of heavy traffic in Chile. The cigarettes were rolled in a PSA paper asking smokers, ‘It seems not only do you need a cigarette, you also need help.’
A perfect advertisement concept.
