Dr Prem Jagyasi and Team (C)

Gross is savory! Paradoxical? Apropos the ‘Little India’ creative, it is a case of tongue in cheek (nose, rather!). Creativity can sometimes be too overpowering for the senses, especially when visual delectability is compromised for eccentricity in an…

The ’13th Street’ is back to haunt you again, this time with a new set of hair-raising creatives. I wouldn’t be surprised to see people throwing-up and flinching at this outlandish morbidity. However, for the doughty ones, this is a visual…

A twist in the tale is always delightful. More so, when it comes from quarters that are traditionally ‘trend-conforming’ rather than ‘trend-setting’. In this case, we are talking about shampoo ads that rarely allow customers to decide if they need a…

What’s all the ado about? Two conceptually identical ads – one ‘pleasurable’ from a chocolate giant and another ‘disturbing’ from an NGO. Contrasting though they are, the similarities are something you just cannot ignore. Call that creative…

Tattered seats, a titillating, skimpily-clad crone and ageless tires would never make it to a connoisseur’s list of ingredients for a delectable concoction. The trash-can sounds like a better place. With some exceedingly savory creatives in the past,…

‘The Umbrella’ is a done-to-death concept in Insurance ads and that’s something Traveler’s Insurance has failed to take note of. Or is it just an outrageous, nonchalant effort by Fallon, the admakers, to take the company’s logo and blow it up to…

You have heard about cars making the headlines, but have you ever heard of cars driving their way into headlines? Visually, it doesn’t seem far-fetched. Peugeot 206’s latest creative would tell you why. The best explanation would perhaps be the car’s…

Amidst all the furore over the Beijing Olympics and the torch, one does develop the feeling that the spirit of freedom has been compromised. It is a shame that a behemoth, both by size and economy, has done little to ease its vice-like grip over a nation.

With ‘trends’, we can be sure of one thing. There is bound to be an exception – a whiff of virgin freshness in a desert of dreary ideas. However, very few can take the risk of going the ‘Billboard’ way, with smart liners and no imagery. Mercedes Benz…

It pays to have Moses as your Caddie, especially when the going gets as tough as the 19th Annual Catholic Memorial High School Golf Outing. And if the admakers are to be believed, just ‘breaking par’ would be as miraculous as waving a magic wand to…