Dr Prem Jagyasi and Team (C)

Ads that interact with the audience sell big-time. Moreover, admakers have the luxury of experimenting with ‘not so captivating’ visuals. Since the goal is to capture audience attention, they might as well focus on the medium per se. A case in point is…

Content-heavy ads, more often than not, put you off. Like the oft used cliche, there is always an exception to every norm. Thank God for that! If not for the ‘case of the exception’, creativity would never exist. And most certainly, ads like these…

Think ‘tailor-made solutions’ and bingo! you have needles, apparel and sew designs. There seems to be a clear divide between ad agencies that conform to existing trends and those that don’t. There is nothing in between, sadly! Impact BBDO is content…

I wouldn’t be surprised if most of you have already seen this. Workplace parodies do travel at the speed of light and some of the coolest adverts certainly come from job portals. This creative from a job site in Germany has all the ingredients for an…

The ocean of creative ideas is certainly drying out. Despite an interesting premise, one finds it really hard to ignore the fact that JWT Australia has taken the beaten track of typical ‘zoom’ ideas. The Olympus creative bears a striking resemblence in…

‘Stunning’ is the word! Thoughts of human torture typically evoke strong sentiments and, at times, can even force a barf. In a glorious case of exception, Amnesty International has packaged ‘Waterboarding’, one of the most cruel forms of human…

The battle of the sexes has begun again. This time, drawing rooms give way to a treacherous-looking landscape and numbers make the difference. Balls of various sizes, handbag stuff, remote-controlled toy cars and cute canines replace the armors and…

Raunchy, obnoxious or ingenious – call it whatever you want. The simple fact, though, is Manix strikes a raw chord with nymphomaniacs and satyromaniacs. For many, condom ads that go overboard with their audacity might not be too palatable, especially…

With the Olympic games shrouded in so much controversy, one does really wonder if we are talking about games or the state of world affairs. The magnum opus has already lost a lot of sheen, thanks to ever-so-dogmatic China. The cynosure has, therefore,…

If you are looking for billboard ideas that stand-out from plain-vanilla creations, you have come to the right place. Call it the perfect marriage of creativity, technology and functionality or the first glimpse of better things to come in the ad world,..