Dr Prem Jagyasi and Team (C)

Body wash ads are always inviting but Lynx liquid shower gel has carried it a step further. ‘Get Dirty’ is not only explicit in its demand but what makes it different from other soap adverts is that the seductress in the ad is smeared with mud…

Define tongue in cheek! An ad with unintended pun that evokes giggles rather than smiles of appreciation. Strange, though, is the fact that the admakers ignored the obvious while preparing the copy. Or, was it an intentional effort to fish for eyeballs…

First impressions can often be deceptive. However, this time around, we prefer to take a positive standpoint. For people who view the Samsung ‘Express’ creative as just a weird reprise of Terminator/Robocop, the underlying theme makes little sense….

Shards of glass floating in the air after disintegrating from a bottle:not the most obvious of recipes for eye-catchy ads. For once, Absolut has proved us completely wrong. We term it the perfect cocktail of stunning visuals and a surreal theme….

No advertisement can be more appealing than an interactive one. Toothpaste ads speak loads about shining white cavity free dentures but Perlodent chose to propagate the same words in a different way. What about the idea of devouring coke not worrying…

We are used to seeing hoardings depicting larger than life ads on top of commercial buildings and on roadsides. While advertising hoardings had always been displayed on land, have you ever thought how it would seem like on water? Nike had created an ad…

While browsing through different ads the ones that are most boring but at the same time most important are the employment ads. We are used to boring textual employment ads. However, adding visual elements and reducing the text to minimal can work…

If you owned a company that sold two different products, what will your advertisement for your products be like? Your advertising agency might create two separate ads for your products. For a company like Soma, advertising for its coffee bar and wine.

While Microsoft is courting Yahoo! to give Google a tough competition in its nearly monopolistic online advertising market, UK-based PIXSTA has arrived with a novel online advertising method that will definitely give the Google folks nightmare….

Animals are fascinating and so are ads that train our eyeballs to view them in an entirely different light. For the king of the forest, nothing is as enticing as a piece of steak. For those who appreciate creativity, nothing can be as refreshing as an ad.