Dr Prem Jagyasi and Team (C)

“Everybody is against everybody. Somebody has to be for them” – this is the most outstanding catch line describing the International Human Rights’ watchdog organization – Amnesty International. What catches the eye more than the message is the..

The skill of ball juggling is simpler than applying thought to creatives, is it? Umbro’s Keepy-Uppy ad set in the urinal reeks of wayward ideas and a lethargic attempt at blending hilarity with creative appeal. If you feel the ad is ‘different’, we…

Lynx jetby ulfablablaWhen did air travel get so raunchy? An exception, perhaps, in the case of Lynxjet, which has, without a shred of doubt, set our pulses-racing. Despite the outrageous skin-show – a fantasy representation of comfort at its ‘libido’ -…

We have adverts on cola bottles (iLove magazine), on conveyor belts in a grocery store and even a peephole concept by Papa John’s pizzas. However, ‘Grazia’ certainly takes the cake for the most effective and innovative advert idea for a magazine….

Ever wondered if the beach is indeed as pristine as you assume it to be? Well, if you trust Saatchi’s word, the golden sands are no less than a garbage bin, with contaminants as diverse as condoms, plastic and metal links. A trip to your favorite beach…

Expect the unexpected when men get physical in a game of Rugby, in the ‘Capital of Love’! Only, do not cringe at the sight of men smooching on the field to show who the better man is. BBDS & Fils has undoubtedly created an ad destined to garner…

Making sense out of visuals can sometimes be energy-sapping. If you are baffled, take a look at these creatives developed for Nestle Kit-Kat. With a commendable advertising past, the last thing one would have expected from Nestle is an ad that solicits…

All you smokers – sit up and take note! The ashtray that you are dumping all your cigarette stubs into actually reflects the sorry state of your abused lungs. Breathing bags filled with fag butts is not a pleasing visual at all. However, it is all you…

Life as a call-girl isn’t easy and most prostitutes aren’t too happy with their profession. Well, that’s what we have always thought and would, perhaps, always assume unless we take Amanda Brooks as one of the ‘many’ exceptions. When most people are…

I have never seen any ad display that is as unusual as this one. A huge comb mounted on top of a network of cable mesh as if trying to disentangle the knots of wire. Nobody will miss the Rejoice message but isn’t it too risky to mount the hoarding on.