Dr Prem Jagyasi and Team (C)

The proverbial ‘birdie whispering in your ear’ will now see a literal manifestation. If apparitions freak you out, voices in your ear will most certainly scare the living hell out of you. Marketing Communication will soon witness a new dimension, if we…

Girls would find it cute, guys would grin and the rest…who cares!Ads that tease your imagination are inarguably the toast of the town. If a message is communicated without putting your grey cells to the test, it lacks creative thought (exceptions are…

Music is life and Microsoft’s Zune has a unique way of proving it – by resurrecting a dead bird. A 30-second Zune commercial has a young African-American boy walking down the street listening to his Zune music player. He comes across a dead bird…

Canon Optical Image Stabilizer through the eyes of the giant beasts – this is exactly what has been depicted in the Canon advert. While getting close to the deadly creatures might be an exciting idea to get a perfect close-up of these wonders but…

Move over hoardings and neon lights; movable LED displays are here to revolutionize out door advertising. As the billboard explosion threatens to turn our urban landscapes into a nonstop outdoor commercial, finally there is a product that is likely…

Parental guidance required! Yes, before you click on the ‘play’ button, confirm that you are above 18. Funny ads couldn’t have got any better, although one would have appreciated if Greenpeace had been a wee bit more discreet with their creativity….

Everybody’s eyes light up when they come across the magic word – ‘SALE’. And more so, when the word is ‘in your face’, giant-sized and strategically placed. For Pacific Airlines, marketing its business is as easy as asking people to take to the…

The human brain is home to a million ideas, and a billion feelings, each different from the other. For people who have always thought that the net only complements, Pop.com has a royal ‘buzz off’ to offer. It is (as they claim!) the website that…

Since its inception in 1964, Nike has been synonymous with top-notch sportswear, especially sneakers. The ‘Swoosh’ logo and its eyecatchy adverts are folklore. The Nike ROYAL FLUSH campaign aims to capture the soul of the brand and its all-pervasive…

Smart advertising is all about big brands for they have the money to make it happen. If not smart, they at least have money enough to vow viewers with what they present. Nike surely has all those big names from the footballing world which endorse the…