Dr Prem Jagyasi and Team (C)

Baywatch stars would definitely cringe at the sight of wrestler-like men clad in itsy-bitsy briefs and masquerading as taxi drivers. Noble message or otherwise, the FOX Sports’ ad reeks of the channel’s ostentatious bid to project its ‘no driving…

Specters have taken a special liking to your loo, thanks to Jung Von Matt – the German admakers. Advertising couldn’t have got more personal, going by the new ’13th Street’ creatives. In perhaps the first attempt at exploring a new ad technique, the…

Reality is always ‘in your face’. A global evil that merits immediate attention is the issue of sexual exploitation, especially with regard to children. From an ‘appeal’ standpoint, ads that communicate socially-relevant issues have been observed to…

Equating cars with life can sound like a paradox for some. Not for auto buffs, though. Toyota has done extremely well in capturing this innvervation and reproducing it on print with the help of Saatchi & Saatchi, France. The imagery used to communicate…

Edgar Allan Poe perfectly summarised the pun-effect when he said, “The goodness of the true pun is in direct ratio to its intolerability.” And when the ‘intolerability’ is with reference to the Pope, the levels are certain to be quite magnified. In…

The latest promotional campaign for the Toyota Prius? Well, not entirely. It does a world of good for the image of the car, but it remains what it is – a spoof. Reminds me of some of the crude ad imitations of the past, albeit with an intelligent touch…

It’s as creative as you can get. Nails connote pain and how do you get rid of them? Get ‘No More Nails’ super glue. The result is a happy crucifixion….no blood, no tears and only bright smiles. A miracle, in the true sense of the word. If an ad is…

Cutting a long story short, ‘White Gold’ is the latest stroke of ingenuity from Goodby, Silverstein & Associates to promote the California Milk Association. The campaign takes you on a grandiose, visually brilliant trail of White Gold’s transformation…

The premise: New Zealand is the place to be in if you wish to leave nosy parents out of your personal life. Funny to the extent of being slapstick at times, JWT Auckland has managed a coup for Education New Zealand, with a satiric take on parental…

A gaming table that suddently gyrates and transforms into a mobile phone…well, that’s Viacom’s latest farcical excuse for an ad, which is conveniently named ‘Shake Ta Life’. Shakes logic and sensibility, I would say! Cringe-evoking, the ‘in your…