There are many commercials which are not based on a clever concept. They show some situations, which have actually no connection to the product. I am not saying that all clever commercials are built upon a direct concept. However, what attract the…
No concept in this coffee Read More »
Freedom is priceless. But we often take freedom for granted. These three meticulously created videos, as part of NATOâs celebration of its 60th anniversary, remind us the value of freedom and security.
The three videos- Run, basement and…
NATO: The 60 years Read More »
If you think that all campaigns are depending on ‘truthâ or ‘so called truthâ, the new campaign by Tappening reveals that it is not so always. Tappening, with an effort to encourage consumption of tap water, actually depends on lies and it publicly…
Tappening: the water related lies Read More »
Winning gold in Cannes will be the most coveted dream of any agency, though some may poke fun at it. But, what if it is worth just yellow copper?
Boondoggle, the digital agency that won five gold lions at Cannes this year, has done something…
All that glitters in Cannes are not gold Read More »
This campaign aims to promote the micro site https://www.iwanttobeababy.com which is created to attract parents and direct them to EGG BABY’s main website. The campaign, created by Marta Ibarrondo Spain, draws our attention in a cute, humorous…
I want to be a baby Read More »
Viral videos are helping brands to make their presence felt among the people. That is why the national lottery is launching a nationwide search for a unique viral idea.
A unique idea is indeed what makes a viral huge success. The national lottery.
In search of a viral idea Read More »
There are so many gimmicks with which you can grab the attention of the crowd, particularly the youth. This is a creative gimmick from Sony music for Shakira’s new single, She Wolf, from her upcoming album to be released in October.
This teaser…
Sony music on the prowl Read More »
MTV is again trying to express their corporate social responsibility. We have seen MTV switch campaign which was created with a mission to make awareness about the global environmental issues. Now, in unison with UNICEF and the US Agency for…
MTV against sex trafficking Read More »
This print campaign for Softlan Ultra, created by Y&R, Malaysia, carries a funny concept. It shows some Rugby players who forgets their game, by the grace of Softlan Ultra.
The ads, without the support of a copywriter, convey the message…
Softlan Ultra: Rugby Read More »
Online opinions have more power to influence the consumers in China than the traditions media advertising. A survey conducted by Nielsen, shows that Chinese consumers are highly influenced by the recommendations by personal acquaintances and brand…
The power of online opinions Read More »