Winning gold in Cannes will be the most coveted dream of any agency, though some may poke fun at it. But, what if it is worth just yellow copper?
Boondoggle, the digital agency that won five gold lions at Cannes this year, has done something unexpected. Instead of giving publicity to their achievement, they adopted another strategy to make the world know about it. They have done an investigation and found out that the gold is not so gold.
The Boondoggle team approached dealers in the Pelikaanstraat in Antwerp, the world’s biggest centre for gold trade, with the awards. They screened their responses and made a video and posted it on youtube. Watch what they found out.
Via: creative review
