This campaign aims to promote the micro site https://www.iwanttobeababy.com which is created to attract parents and direct them to EGG BABY’s main website. The campaign, created by Marta Ibarrondo Spain, draws our attention in a cute, humorous way.
The ads show mature people showing the traits of babies, surrounded by toys. Their expression is funny and child like. The site address Iwanttobeababy.com- has been written in a noticeable way.
This campaign is effective enough to draw more traffic into the website. If you want to promote a website, the basic rule is- never reveal too much, keep the suspense alive.
Credits:
Advertising Agency: Marta Ibarrondo, Spain
Creative Director: Marta Ibarrondo
Art Director: Marta Ibarrondo
Copywriters: Ted Sabarese, Guida Valiente
Photographer: Ted Sabarese
