Dr Prem Jagyasi and Team (C)

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Recession is the father of invention. That is why a copywriter honestly bared his chest before the online world and another one made a documentary. This is because of recession that British airways come across a new idea to make some…

Marketing novels by making promos for them is not a new thing.We have seen novel promos from Dean Koontz and James Palumbo

Here is another one for Inherent Vice,, the new novel from Thomas Pynchon.

The unique feature of this promo is that it..

If a teenage boy gets pregnant, it will definitely shock us. We will be baffled by a plethora of confusing questions like what, how, why and who. This campaign urges us- It shouldn’t be any less disturbing when it’s a girl
This campaign,…

Which are the most rewarding and lucrative careers? Medicine, engineering, IT, banking… Does advertising enter into the top list? Anyway, generally speaking, advertising is not considered as a sought-after profession. However, there is always a notion..

This is not A half-naked PETA stunt. This effort for Greenpeace Global Warming Awareness, shows a massive naked testimony, thanks to the 600 great-minded people who stripped off their clothes for the campaign.

This campaign, featuring 600 people..

How teens should cope up with the pressure in High School? Well, Megan Fox, through this PSA, gives some advice on this subject. The way she delivers the message seems to be a bit, well, direct and down-to-earth.

Megan Fox, after introducing…

Ads are increasingly following us everywhere through new and sometimes odd mediums. In our daily hang-outs, on elevators and in most unexpected corners of newspapers and magazines. Here, an airline company is trying to sell some ad space and make some…

Saatchi & Saatchi Mumbai has come up with a healthy out door idea for Novartis. The aim was to promote Calcium-Sandoz Novartis.

To convey this message, the agency created a design which resembled the human bone and placed it under concrete bridges.

In this era of cut-throat competition, a job, even a freelance gig is a difficult one to grasp. If advertising is your cup of tea and if you are unable to pour some tea into your cup, a competition is all set to serve you deliciously.

The…

Corporate social responsibility from Volkswagen. This print campaign gives a message against drunk driving using visuals that are altered perception of the reality.

We have seen how the drunkard drivers read the letters through the campaign from..