If a teenage boy gets pregnant, it will definitely shock us. We will be baffled by a plethora of confusing questions like what, how, why and who. This campaign urges us- It shouldnât be any less disturbing when itâs a girl
This campaign, developed by BVK, Milwaukee, is for One Milwaukee. It is an initiative to help bridge the gap between the haves and the have nots in Milwaukee. This time, they are concentrating on the issue of teen pregnancy. The campaign is noticeable due to the fact that Milwaukee has one of the highest teen birth rates in America.
Credits:
Agency: BVK, Milwaukee
Creative director: Gary Mueller
Art directors: Brent Goral, Giho Lee
Copywriters: Mike Holicek, Jeff Ericksen
Photographer: Tim MacPherson.
Via: Inspiration room
