Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Rain forests can not produce T-shirts like this, to warn us. -This is indeed a great message from Butterfly Conservation Society Ghana, and the attempt needs to be appreciated. However, I am not sure whether this advertising strategy, the way of…
Communicating through T-shirts Read More »
We have seen the diesel campaign by the stupid, for the stupid. The campaign, in a hilarious way , presented stupidity as a truly brilliant philosophy to follow. Stupid is the relentless pursuit of a regret-free life. Only stupid can be truly…
Diesel’s Intimate underwear stupidity Read More »
So, using Buggy shoes will definitely land you in trouble, if this campaign is to be taken serious. This campaign for Buggy shoes features situations where people ‘declare their independence’, and, without doubt, the execution of this campaign is…
Shoes help you to declare your independence! Read More »
This road awareness campaign from the Utah Department of Public Safety tries to make awareness among the motor cyclists to be more careful about road safety.
The campaign, developed by Richter7, Salt Lake City, is mainly copy oriented. That is,…
Utah Department of Public Safety: warning to motor cyclists Read More »
When I first saw this ad, I thought that it is really trying to say something indirectly. But the message- Manitoba potatoes are endangered, is true, and it directs us to the SavePotatoes.com, that’s also not joke.
This print ad for The Potato…
Manitoba potatoes are endangered Read More »
The Mourning band billboard campaign by The German Road Safety Organization (Deutsche Verkehrswacht) urges the motorists to wear seat belts with ”Mourning Band”.The campaign won a bronze at the 2010 Clio Awards.
The campaign, developed by…
German Road Safety Organization: buckling up can save lives Read More »
This print campaign for LG banks on a concept which nostalgically touches the psyche of the target audience, in a right way.
The campaign, developed by Grey, Kuala Lumpur, promotes the back up facility of LG mobile. The copy reads- Donât lose…
LG: Don’t lose your contacts Read More »
Parody advertising (more specifically known as spoof ads) is defined in Wikipedia as – A parody advertisement is a fictional advertisement for a non-existent product, either done within another advertisement for an actual product, or done simply as…
Most interesting parody ads in the world Read More »
Indeed, the talent of giving an interesting advertising dimension to a comparatively dull product needs to be appreciated. This print campaign is a good example for that. Well, there may not be more interesting ways to cleverly advertise a fabric…
Give clothes a second chance Read More »
We have wondered about that senseless strategy of showing sex to prevent AIDS. Now, Copyranter points out to a rape awareness poster which was placed in menâs washrooms. The poster features an image of a faceless girlâs panty-clad hot body….
Sexy, senseless poster against rape Read More »