Indeed, the talent of giving an interesting advertising dimension to a comparatively dull product needs to be appreciated. This print campaign is a good example for that. Well, there may not be more interesting ways to cleverly advertise a fabric dyer than this campaign.
The equally humorous (situational) copy reads- Give clothes a second chance
The ads feature how the same clothes can be used for more than one occasion using Dylon fabric dye, in a funny way. One ad shows a couple in which the man presents the same dress to his wife in two occasions- for Valentines Day and the anniversary.
The other ad features an young lady gives present to her grandmother (or mother-in-law) the same dress on her birthday and Christmas.
CREDITS
Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Art Director: Giovanni Settesoldi, Sebastian Burghardt
Copywriter: Luissandro Del Gobbo, Gordian Frank
Photographer: Tony DâOrio
Illustrator: Scott Giannini
