Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Maurice d’Paree. This famous dancer became subject of criticism after the advertisement published in all the major newspapers and magazines. The language of the ad (copy) was also condemned as a bad practice.
Just imagine in today’s context…
Petticoat ad that created furor in 60s Read More »
Well, after New York Times and Washington Post other players are chipping in to recognize blogging community wholeheartedly. Pls don’t include Forbes into the book.
An interesting write up on how the magazine has been accepted as an ‘excellent news…
Now electronic gaming magazine accepted blogging as mainstream stuff Read More »
General Motors is doing it for some time. And they are doing it effectively. In the last Chicago Auto Show Cadillac DTS and Buick Lucerne launches were been podcasted successfully by this auto major. So, when an industry leader practices the same can…
Podcsting advertising, boom ahead? Read More »
There are lots of myths float around for Wall Mart’s success and students, enthusiasts, research scholars, academicians; brand pundits all have their own theories on the brand.
Now, Wall Mart itself arranged an event where nine research scholars…
Wall Mart: innovative brand building Read More »
Things have changed a lot for Arnie now that his neighborhood has also changed a lot.
The cuite brawny Arnie here in Bush country.
Link via bb
Arnold in a street parody Read More »
See how the Chinese Man (Mongolian look, dont sure whether from China or not, but certainly represnts the vast possibilty in the Asian country, isn’t it) is going to deliver the Fed Ex stuff.
Executional style deployed for the message mostly in black…
FedEX Express: Relax its FedEx Read More »
It seems TBWA/Chait/Day creative guys are inspired by Avrett Free Ginsberg. The think different creators sort of lifted all the ideas from the conceptualization to the execution. Even the color palette and graphics are all the same. Strange isn’t it….
Apple iPod ad: Eminem rip off? Read More »
Brand. To me the most mystifying word after LOVE. Believe me everyone has its own answer. To quote Walter Landor,
“Simply put, a brand is a promise. By identifying and authenticating a product or service it delivers a pledge of satisfaction and…
Branding: And Best Practice Read More »
Sexy woman Desperate Housewives star Nicollete Sheridan is disgusted over ‘pornographic’ burger commercial done by Paris Hilton. The Hilton Hotel heiress is sensually shown in a thong bikini washing a Bentley automobile with a sponge, a hose and Carl…
Paris Hilton: steamy burger ad ‘disgusted’ Desperate Housewives star Read More »
Dont get me wrong guys. Jokes apart, to be honest, I am simply amazed by the creative here. The agency is LG & F. A true and creative example of effective, memorable visual communication with robust graphic impact. Bang. Do I speak like a company…