Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
The other day I wrote about a possible boom on podcast advertising(what is podcast?). Well it seems others are following suit after General Motor’s successful endeavor with the latest machine. Volvo is paying $60,000 to autoblog for…
Podcast advertising: Demolishing tradional advertising regime Read More »
Ogilvy is still so very relevant. Some look on him like God, some call his ideology (read: advertising is salesmanship) redundant today which lacks the diverse vision. People also consider him as an extremely overrated personality in the industry. …
Ogilvy on Advertising Read More »
The softwares are called v3.0 and v3.1. And I am sure this will make all the mobile users real real delighted. Now mobile phone users can create and send free ringtones, free wallpaper, free mp3 through Wireless Access Protocol(WAP), Bluetooth. Wireless..
Free ring tones, free wallpaper, free mp3: create and send free Read More »
Most number of intercourses
Greeks are the sexiest people, have intercourse 134 times a year
Followed by Croatia, 134 times
Close third, Serbia and Montenegro, 128 times
Last from the bottom, Japan has 45 intercourses in a year
Second last…
Sex in front of cameras, at toilets, parties, parks: Durex survey is out Read More »
“Developed through mcgarrybowen (New York, NY), the spot, entitled 10 Years Of Heart, promotes Reebok’s Answer IX shoe with the pump technology that offers the perfect fit by surrounding the foot with an automatic, form fitting air chamber that…
Reebock: Allen Iverson, ten years of Heart Read More »
The ever growing affectivity of online advertising gets the attention of retailers and merchandisers also. So, we can safely say that ‘attention, interest, desire and action’ packed this advertising model successfully (hope so)brings in a new segment…
Online advertising: Retailers and Merchandisers are game now Read More »
A new image of brand in a creative new platform. Don’t sure though what brand interest it can add as far as the product’s extension of image goes. But undoubtedly a true eye candy.
Link
Nude models are brand endorsers Read More »
Some amazing ad copies from Burma Shave
OUR FORTUNE
IS YOUR SHAVEN FACE
IT’S OUR BEST
ADVERTISING SPACE
BURMA-SHAVE
BEN MET ANNA
MADE A HIT
NEGLECTED BEARD
BEN-ANNA SPLIT
BURMA-SHAVE
THIS CREAM MAKES THE
GARDENER’S…
Burma Shave: US & world’s first brushless shaving cream Read More »
Podcasting contains audio content or file which can be downloaded (By RSS feed or by streaming mp3). Formats can be mp3 or AAC (Apples iTunes format)
Podcasting though is lot like conventional broadcasting but it differs in audience delivery. The…
What is podcasting Read More »
Feedburner is now changing some rules of nascent RSS industry. Now advertisers will reach directly to focused consumers who sought to receive specific content feed from the providers. The ad affectivity will be evaluated on CPM (Cost per Thousand) which..
RSS and Advertising makeover Read More »