General Motors is doing it for some time. And they are doing it effectively. In the last Chicago Auto Show Cadillac DTS and Buick Lucerne launches were been podcasted successfully by this auto major. So, when an industry leader practices the same can others be far behind.
The report claims to be extracting $1-2 billion advertising from $30 billion radio advertising market. Sounds pretty optimistic. Isnt it. Certainly streaming media (iPod or broadcasting) like this would give some benefit to its advertisers which can not be accessed from radio. Radio has its certain limitations.
We hope more venture capitalists would support these newbie entrepreneurs.
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