Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
What are the factors that brought the evening news to its deathbed? This article on Beyond Madison Avenue says about some culprits behind the deteriorating state of the evening news. Well, there may be several factors. But, this article points out to.
Evening news in death bed. Who is the culprit? Read More »
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Well, everybody is banking on the hype around World Cup football 2010. Lynx celebrates it with a girl with photoshoppically-enhanced boobs. Virgin Atlantic too celebrated it with the symbolic gesture of flying…
World Cup symbolism from Green peace Read More »
Sex sells. Sex sells clothes. Itâs a not a new thing. Sex even sells a car rental company, and sex is used even in AIDS awareness campaigns. (but, as we already see, we donât know when will this age-old senseless strategy make your brand image…
Bloody sex to promote products Read More »
Will Argentina win the world cup? Can we see him run naked through the roads of Buenos Aires? Oh, Diego Maradonaâ¦You are not alone. A giant brand is also with you. Its Pepsi. No, no, its not the CEO, itâs the bottles.
Pepsi has announced…
If Argentina wins, Maradona is not the only one who goes naked Read More »
We have wondered what prompted General Motors to send an internal message asking employees to avoid using the word Chevy (Whatâs wrong with âRidinâ in My Chevy.â?). The reason behind that suggestion was, as per their communication, to…
The GM dilemma is over! Long live Chevy! Read More »
It seems that Antonio Fedirici- the ice-cream company-has not any intention to stop targeting the nuns in its advertising gimmicks. Now, in its new ad, it features a pregnant nun who enjoys an ice-cream with a strap line- immaculately…
An ice-cream ad, coated in controversy Read More »
The eyelashes may not be as lush as those alarmpits. But, the mascara is promoted as one that provides beautiful look to the eyes. Lancômeâs “Pretty Woman.” Is none other than Julia Roberts, who have big eyes, and occasionally some alarmpits,…
Julia Roberts sells mascara Read More »
I am not a fierce opponent of photoshop. When the situations came, I just talk about the photoshop insensibilities and unnecessary beautifications. But, in some places photoshop is not an unnecessary thing. This ad may be an example.
This print..
Don’t let gums bleed to death Read More »
Most of the time, Harvey Nichols’ campaigns are religiously devoted to admirably extraordinary creativity. Such creativity, comparing the advertising initiatives by other such brands, is unsurprisingly rare.
When Harvey Nichols’ comes up…
Creativity in Harvey Nichols’ campaigns Read More »
Back to the old question. What is the primary aim of advertising? Undoubtedly, it is to sell products and services and enhance the brand image. But, when we see some campaigns we wonder whether they have any intention to carry on with this primary…