Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Well, the Health Department is launching a new awareness campaign to reduce consumption of sugar-sweetened beverages and encourage better nutrition among the New Yorkers. The campaign stresses on the shocking fact that a large serving of sweetened…
Don’t drink yourself fat, New Yorkers asked again Read More »
Jesus! Even contextual advertising pun efforts try to bank on you. I stumbled upon this piece of ad on Copywriter (image via: adme.ru).
This billboard in Russia was for Kitkat brand cat food. The billboard was placed near the billboard featuring..
‘Contextual’ mockery Read More »
I would like to appreciate the creative insight, logic, and genuine message in this ad campaign by Ogilvy & Mather, Bangalore for Concern India, a public charitable trust. However I would, with all the respect, like to present some differing…
Board a bus, breath easy, but not everywhere Read More »
In every adversity there is an opportunity. After the darkness, the shining rays of morning sun will spread. Donkeys are not an exception. Itâs about that unfortunately fortunate donkey which was forced to do a parasailing trip to promote the…
That parasailing donkey is alright, alive and kicking Read More »
But who wants to use such a chewing gum after seeing this ad? This print ad for Big Red chewing gum has been developed by Miami Ad School, Europe. The painting-like ad is slightly repulsive for such a product, though itâs a different approach….
From pain will come pleasure Read More »
Remember the first abortion service ad in UK? Well, we have seen how it caused much controversy from several quarters. Now, The Advertising Standards Authority (ASA) has rejected more than 1,000 complaints about the UK’s first television commercial..
ASA rejects UK’s abortion ad complaints Read More »
This is creativity. This is creativity, and this is creativity! in daily life, we see many ads that are interesting. But many of them lack the essential whiff of genuine creativity. This ad is an interestingly attractive example for something which…
Voltaren pain relief gel: silence the pain Read More »
This print campaign for Hedkandi salon has been developed by WAX, Calgary, AB Canada. The campaign consists of glossy images which helps it to grab some immediate gazes.
In most cases campaigns with glittering images never conveys anything…
So, be careful. Animals on your TV may jump out from your screen, like that scary girl from The Ring jumps out from a screen, spreading fear everywhere.
But, here, the animals wonât be as scary; they will be like your pet dogs. Even if it is a..
We are lucky that Newton and Galileo did not become perverts or lazy fellows. Because they have learnt it in the right way, and they fortunately became famous instead of notorious. That is what this ad by walmart says.
The print campaign,…
Studying makes the difference Read More »