We are lucky that Newton and Galileo did not become perverts or lazy fellows. Because they have learnt it in the right way, and they fortunately became famous instead of notorious. That is what this ad by walmart says.
The print campaign, developed by JWT, Buenos Aires, as part of Walmartâs community development, features some what if situations if these world famous talents were not studies in a proper way. Galileo would have used his telescope to explore the sensuous geography of a neighboring woman, instead of exploring the galaxy. And, Newton, instead of thinking about the unknown force, would have eaten it in a fancy way and just forget about it.
The copy reads- Studying makes the difference. Community engagement.
CREDITS
Advertising Agency: JWT, Buenos Aires, Argentina
General Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Joaquin Ares
Art Director: MartÃn Giudicessi
Copywriter: Manana
Illustrator: Ricky Rossi
