Key drivers of senior tourism

The growth of senior tourism depends upon how effectively the idea of tourism appeals to the age group of sixty years and above. The stability of health is an important factor as moving around the world would require a physically fit body encasing an equally fit and enthusiastic mind. As age creeps in, the tourist becomes vulnerable to stress and strain. Physical limitation is a significant factor posing obstacles to free and unrestricted movement.

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 Hardship of travel is a fact we need to deal with. The senior tourist needs to be bubbling with gusto that they should be mentally on a high pitch full of beans. It is exactly here where the tour agencies step in. Their efficient and closely monitored guidance throughout the entire trip would enable the aged tourist to go on a smooth and exciting cruise. The most imperative element here would be to discharge the tour operator’s responsibility with compassion and patience. The aged tourists have an inherent fussiness built in their demeanor. It won’t spring a surprise if they express a fastidious attitude assembled around the comfort and quality of the trip touching areas of accommodation, transport, medical attendance, insurance coverage and eventually the charm of the destination selected. This should not however disappoint the tour operator as this is in fact an acid test for him to taste success while organizing an itinerary for the senior tourists.

Senior tourism has a huge potential and is a key driver that can shape the future of tourism industry in a big way. The aged, having retired from an active service life have enough money at their disposal from the savings they have mobilized throughout their working career. There is ample leisure time in hand to spare on tourism and sufficient money to fire the launch with fewer commitments. So the fuel needed to feed the passion for a trip is already in existence. The only catalyst required is a proper infrastructure for touring, an organized support dispatched with utmost care, the role played by the tourism department and ultimately the government encouraging tourism in this section of the society.

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If necessary, the senior prospective tourists need to be educated on the value addition aspect of touring. The help of media, slide shows, video recordings and field lectures can be fruitful devices. Inputs must be powerful enough to spark interest in the minds of the senior tourists with an additional assurance for safety and security. It should be a fun voyage ensuring widening of knowledge, nourishment of senses exposed to the scenic beauties of a wonderfully landscaped destination or a magical charisma of a historical, cultural or a religious site or a merry cruise amid the sparkling and foaming blue. All this should come with a relaxed tone where the mind and the body gets uncoiled experiencing the amazing quality of a wholesome trip.

Once embarked on a booming scale, senior tourism becomes instrumental to the economic development of the tour destination. Considering the enormous size of tourists falling in this age group, a substantial amount of money flows in that goes to improve the financial conditions of the locals generating employment in the tourism industry in general. The money flowing in can be utilized for the upkeep of tour sites as well leading to sustenance, upgradation of roads and other tour infrastructures ensuring that the tour destinations do not get worn out for lack of preservation, which heavily rests on the availability of funds. For making senior tourism popular, these key drivers need to be identified and prompt action taken.

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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