Zapak.com had launched this print advertisement campaign in order to popularize its portal. The portal claims to be the largest gaming portal in India. The basic approach of the campaign is apparently humor that has laid emphasis on different difficulty levels of game in a unique way. The advertisements are interestingly compared difficulty level of different types in practical life.
At the same time, advertisement showing two players are somewhat limping to match the advertisement showing difficulty levels to be extremely expressive. However, the campaign has attempted to show two unique players that are actually known for their rivalries. The text of the ad reads, ‘zapak.com, Get Gaming’. The advertisement was created by Marching Ants, Mumbai, India.
Via Twenty Four
