This is an interesting print advertisement campaign from Popular Science magazine to promote its brand image and expand reach. The campaign here attempts to establish that the magazine can explain complex scientific behaviors and phenomena in a lucid manner to make every people know how things work. The advertisements are showing visuals related to the specific theme adopted by the magazine for publication.
The campaign has taken a smart way to convey that how complicated science can be described in such a manner that can make every person understand the complex science. The campaign has chosen popular scientific issues which have been a subject of great curiosity among general masses in order to draw attention of people.
Moreover, the advertisement showing a man wrapped in tape in order relate it with ancient burial, the main theme of a month of the magazine, seems to most expressive if compared with another two. The punch line reads: ‘there’s an easier way to learn’, which reminds campaigns of National Geographic.
Via Twenty Four
