This is an interesting print advertisement launched by World Wildlife Fund targeting corporate companies to increase their participation for a noble cause. The advertisement is clearly urging private companies to increase their contribution to stop and control carbon emission, which is threatening the global environment by increasing global warming. The advertisement has shown drawing depicting harmonious wildlife at either pole with endangered species such as polar bear and whales.
The presentation of the advertisement is in drawing form with a message that like a pen can draw a changed scenario on paper, so private companies using their pen can increase their contribution. However, it is really difficult to ensure that private companies might have been prompted by this advertisement. The copy reads, ‘change the world with a pen’. The advertisement was created by Ogilvy.
Via: The Hidden Persuader
