This television advertisement campaign was recently launched by Lynx to promote its famous product Axe deodorant with improved fragrance. The campaign centers on the usual idea of Axe effect to convey that its improved fragrance is more irresistible for women. Though the basic idea of axe advertisements remains the same but the unique way of presentation always makes it impressive and refreshing. The advertisement is showing how women engaged in serious business or environment gets excited with the effect of the deodorant.
The advertisements interestingly show a woman’s transformation from its feminine modesty to sexually driven woman. The advertisement campaign was created under the title of Bom Chicka Wah Wah. The campaign was developed by BBH, New York.
