These worst ad prizes are most unwanted. Adverts that are proved ducks in 2005…rated by Campaign, a trade magazine for advertising world.
1 Camelot – “awful”,
2 Diet Coke – “meaningless”,
3 Mitsubishi – “preposterous dross”,
4 Ford Focus – “toe curler”,
5 Nobby’s Nuts – “truly wearisome”,
6 Burger King – “unappetising”,
7 Quick Step Flooring – “a real dog”,
8 Mazda – “turn off”,
9 Specsavers -“lame”,
10 Weetabix – “sugary”.
Campaign said Camelot’s ads were: “An absolute and consistent stinker of a campaign with a series of incomprehensible scenarios.”
The Lotto luck did not go well with the Campaign, the trade magazine’s jury board and marked it as the biggest turkey of the year. The magazine terms as ‘an absolute and consistent tinker’
How the magazine decide on the dumbos. You may wonder, the trade mag has an answer on the methodology. ‘The definition of a grade one turkey is a combination of a good agency, a good client and an absolute and consistent stinker of a campaign.
“In Camelot’s case, that translates into a unicorn, a rather depressingly common Lady Luck and a series of completely incomprehensible scenarios.”
Camelot spokesperson who is getting all the unwanted attention (Agency: Abbott Mead Vickers BBDO) said the campaign was a huge hit amongst the target.
